AXIS-Y Indonesia Launches Anti-Counterfeit Campaign with #AXISYisFinallyBack

JAKARTA, Indonesia, April 18, 2023 /PRNewswire/ — A vegan-certified Korean skincare brand, AXIS-Y, is determined to re-enter the Indonesian beauty market with its latest campaign, #AXISYisfinallyback. This campaign addresses the growing concerns over AXIS-Y counterfeit beauty products in Indonesia and reaffirms the brand’s commitment to tackling this issue head-on. With Ramadan and Eid Homecoming traditions around the corner, AXIS-Y Indonesia urges beauty enthusiasts to be careful and use authentic skincare products for healthy, glowing skin.

For more information about AXIS-Y Indonesia and ways to check the authenticity of their products, visit their official accounts on Instagram:

Welcoming the return of AXIS-Y in Indonesia through the #AXISYisFinallyBack campaign. All their best-sellers are back, including the one and only Mugwort Pore Clarifying Wash Off Pack.

As the beauty industry expands, millennials and Gen Z consumers drive the demand for vegan and cruelty-free beauty products. This segment of the population is hyper-aware of the impact of their purchasing habits on the environment and animal welfare. As a result, consumers are looking for products that align with their values, making it vital for beauty brands to respond to this demand by providing genuine vegan and cruelty-free products. A recent survey revealed that the global vegan cosmetics market is projected to reach a staggering USD 26.16 billion by 2030, expanding at a CAGR of 6.3% from 2022 to 2030.

AXIS-Y Indonesia offers a range of beauty products that are vegan, cruelty-free, and animal test-free (PETA) certified, making them an excellent choice for conscious and ethical consumers. However, the two most preferred AXIS-Y products are commonly getting illegally duplicated within the Indonesian market and sold by unauthorized resellers in e-commerce, namely Mugwort Pore Clarifying Wash Off Pack and Dark Spot Correcting Glow Serum. These fake products harm the skin due to their unhygienic ingredients and questionable materials, and they do not undergo safety checks before being distributed.

Using counterfeit beauty products can have dire consequences, such as rashes, skin irritation, and even infections. To verify the originality of their products, AXIS-Y Indonesia has introduced the Hidden Tag application as the primary way to verify the originality of their products. The app scans the Hidden Tag Label hologram that seals the box in each AXIS-Y product. Consumers will then be asked to input the hidden security numbers to check the product’s authenticity. Furthermore, consumers can also pay attention to the difference in the texture, aroma, and packaging of tube products to ensure the product’s originality. AXIS-Y Indonesia is now available on Shopee for consumers to shop AXIS-Y’s products more conveniently and securely. To separate the official AXIS-Y shop from other unauthorized sellers on the platform, AXIS-Y suggests consumers to type in “axisyindo” in the search bar and purchase from the seller with the Shopee Mall icon badge on their account, or click on

AXIS-Y is not just committed to providing high-quality products. They’re dedicated to supporting the Indonesian beauty community, taking concrete action against resellers selling counterfeit products, and urging consumers to report fake products. “AXIS-Y is taking a bold step into the beauty industry and taking a stand against counterfeit products with the launch of our official store on Shopee. As Ramadan and Eid Homecoming festivities draw near, we invite all beauty enthusiasts to elevate their skincare routine with our unparalleled high-quality products, including our game-changing Mugwort Mask. Get ready to glow like never before and make a statement with AXIS-Y’s commitment to authentic, ethical, and sustainable beauty,” said Maggie Yue, CEO & Founder of AXIS-Y.

AXIS-Y’s return to the Indonesian beauty market with #AXISYisFinallyBack more than just a comeback – they are here to make a difference. It is a statement of commitment to its customers, combating counterfeit products, and catering to the growing demand for genuine vegan and cruelty-free beauty products. With AXIS-Y’s focus on climate-inspired and community-focused skincare, customers can trust that they are getting the best products that align with their values while achieving healthy and glowing skin. Visit for more information.

About AXIS-Y

AXIS-Y, a vegan-certified Korean skincare brand, has always been committed to providing high-quality products for the beauty communities made with natural formulas with proven results. With advanced formulation and expertise in skincare technology, their 6+1+1 and ay&me product lines are set to cater to the diverse needs of the modern consumer.

The superior products include toners, sunscreens, mugwort masks, and dark spot serums, designed to provide users with a luxurious and practical skincare experience that aligns with their values and beliefs. AXIS-Y is committed to promoting ethical and sustainable practices in the beauty industry by authorizing several renowned certifications globally on selected products, such as Korea Dermatology Research Institute (KDRI), Animal Test-free by PETA, and Korea Halal Certification.

AXIS-Y also aims to make a positive impact on the community by addressing global challenges. Beauty is not only about appearances but also values and passions, which is why AXIS-Y strives to help individuals discover their beauty through personalized care and positive community impact.



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