Philstar.com
October 17, 2023 | 10:00am
Kojie.san, a homegrown beauty brand in the Philippines, is thrilled to mark a monumental milestone in Indonesia—over a decade of empowering women so they can own their choices and definitions of beauty despite what society dictates.
A brand synonymous with confidence, boldness and the celebration of diversity, Kojie.san, along with other brands under Beauty Elements Ventures Inc. (BEVI), has become one of the leading names in the skincare industry in Indonesia.
Today, it is readily available in thousands of leading health and beauty stores, supermarkets and convenience stores, attaining remarkable year-over-year growth.
Through innovative and effective products that enable its users to feel good in their skin, Kojie.san made its way to Indonesian hearts since its arrival in 2012—when the brand officially partnered with PT UICCP Indonesia, BEVI Philippines’ local distributor there.
As BEVI celebrates its over 10 years in the Indonesian market, the company is not just paying tribute to the past, but reshaping the future of revolutionary beauty.
Coinciding with the successful launch of new products in Manila, the celebration of Kojie.san’s first decade in Indonesia took place on October 2 at Bengkel Space, one of the renowned event spots in downtown Jakarta’s Central Business District.
BEVI Corporate Managing Director Jun Matos expressed his thoughts on the occasion in his opening remarks.
“Bringing Kojie.san to the shores of Indonesia seemed impossible to me, given the limited knowledge about its culture and business environment, and its consumers. All we have is confidence that our product, Kojie.san, will work its very best for consumers, and it will be widely-accepted,” Matos said.
“Tonight proves our commitment to our mission: to continue to build and innovate phenomenal brands that will have an impact on our business and most especially, on consumers,” he added.
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As part of this remarkable milestone, BEVI also launched a range of new products in the Indonesian beauty market: Kojie.san Skin Lightening Super Serum, Kojie.san Tinted Sunscreen SPF50+ PA+++ and Kojie.san Suncare line: Kojie-San SunProtect SPF50+ PA+++, Defensil Pimple Defense products, Danarra Aromatic Massage Oils, and Beauty Prime Skincare Concentrates, a promising skincare brand that will soon be introduced in the Philippines.
BEVI President and CEO Jazz Burila promised that the company will remain a driving force in empowering women to take ownership of their beauty.
“Moving forward, we are poised to commence the next decade-long journey with definite determination; we are dedicated to pushing the limits in crafting products that will establish a profound connection with the Indonesian market,” Burila said.
During the event, BEVI also treated its guests with exciting raffles, games and prizes, and performances from Yovie & Nuno, a much-loved Indonesian band.
As Kojie.san marks its milestone in Indonesia, it continues to inspire and empower, by making more beauty choices accessible, thereby enabling individuals to define their own standards of beauty.
With a steadfast commitment to push for beauty that commands, Kojie.san looks ahead to an even brighter future, where beauty is timeless, and knows no boundaries.
Editor’s Note: This press release is sponsored by Kojie.san. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
