How LUX Tackles Beauty Shaming and Female Confidence with Scents, Music and Bollywood Drama


  How does the act of cleansing empower women? As a ritual, washing with water is seen as a symbolic and spiritual act of purification and renewal. As a daily routine, it is both about hygiene as it is about the deeper meaning of cleansing. It’s about self-care and, importantly, about creating valuable time for … Read more