This post is sponsored by Nu Skin Enterprises.
Nu Skin Enterprises, a global beauty and wellness leader, recently introduced a new corporate-focused strategy, EmpowerMe. With this strategy, the company aims to provide personalised customer experiences that enable deeper relationships and greater lifetime value via connected products and device systems.
The strategy allows Nu Skin to combine powerful products and digital tools, to connect customers who share the same goals, and empower them to achieve their goals.
The first chapter of this innovation is the introduction of ageLOC LumiSpa iO which will be previewed for eligible business leaders in Indonesia starting mid-January 2023.
This smart IoT beauty device is amplified with digital technology through the Nu Skin Vera app to provide intelligent coaching to personalise and optimise a skincare regimen while at the same time helping customers find the right products to solve their beauty and wellness needs.
Featuring Nu Skin’s patented micro-pulse oscillation technology, a unique counter-rotating action that draws out dirt, oil, make-up, pollutants, and toxins, and lifts them away without irritating skin, the new ageLOC LumiSpa iO takes personalised beauty to a new level with customised treatment options, intelligent coaching, skincare routine tracking, and more. Designed to be microbiome friendly, the LumiSpa iO respects the skin’s pH to help preserve its natural moisture barrier and doesn’t disrupt the skin’s natural microbiome balance – no matter a user’s age or skin type.
Two-minute treatments with ageLOC LumiSpa iO give seven clinically proven skin benefits: clarity, smoothness, softness, reduced pore appearance, radiance, purified skin, and visibly improved skin firmness.
While consumers spend hundreds of dollars on premium beauty products to minimise the appearance of dull skin, large pores, and uneven textures, ageLOC LumiSpa iO provides an option of a cost-effective at-home treatment to achieve brighter, healthier, and more youthful-looking skin with a spa-like experience.
The ageLOC LumiSpa iO system includes the ageLOC LumiSpa iO device, three non-abrasive treatment head options, and five cleanser options: dry, normal/combo, oily, sensitive and acne that are scientifically formulated to enable precise cushioning, cleansing, and interaction with the skin. Each ageLOC LumiSpa iO facial cleanser contains key ingredients to address specific skin needs most accurately.
Unlocking a new world of personalised skincare experiences, ageLOC LumiSpa iO is the latest innovation from Nu Skin, ranked the world’s best-selling brand for beauty device systems for five consecutive years by Euromonitor International.*
This truly is a better way to experience Nu Skin products, and its “EmpowerMe” strategy in action.
Source: Euromonitor International; Retail Value RSP terms; all channels; 2017 to 2021. Beauty Systems are at-home Skin Care Beauty Devices that are exclusively paired or recommended to be used with a topical consumable of the same brand.
Claim verification based on Euromonitor custom research and methodology conducted January-March of 2022. Sales of at-home skin care beauty devices include sales of electric facial cleansers as defined in the Passport database. This category does not include hair care/removal appliances, body shavers, and oral care appliances.