Givaudan and Tmall debut AI-powered fragrance co-creation service
Artificial Intelligence (AI) continues to gain acceptance in fragrance creation. Givaudan has teamed up with the Tmall Innovation Centre (TMIC), to launch an AI-powered fragrance co-creation service. Dubbed ‘Creatogether’, the service enables customers to realise their olfactory vision with “unsurpassed sampling speed”. Givaudan and Tmall have has been working in a partnership since June 2021. … Read more